Courses

5) AI tools and digital marketing

Here's an overview of what you can expect from our AI tools and digital marketing course:

Overview of Digital Marketing

Understanding the fundamental concepts and strategies used in digital marketing, including the digital marketing landscape, key channels, and industry trends

Usage of numerous trending AI tools

You shall get to learn how to install and operate tools like Canva and ChatGPT. Also, understanding the examples and applications of ChatGPT and Canva.

Website and Content Marketing

Learning how to create and optimize websites for search engines (SEO), as well as developing content marketing strategies to attract and engage target audiences.

Social Media Marketing

Exploring the use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn for brand building, audience engagement, and advertising.

Email Marketing and Automation

Understanding the principles of email marketing as well as leveraging marketing automation tools.

Analytics and Performance Measurement

Learning how to track and analyze digital marketing campaigns using tools like Google Analytics

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    • Lesson1: Introduction of programming language ?

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    • Lesson2: Installation and set-up guide ?

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    • Lesson3: Working with string, boolean functions ?

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    • Lesson4: Working on form controls ?

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    • Lesson6: Working with live site.

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Digital Marketing Fundamentals

Understand the basic concepts, principles, and strategies of digital marketing.

Website Optimization (SEO)

Learn how to optimize websites to rank higher in search engine results pages (SERPs) and drive organic traffic.

Content Marketing

Explore techniques for creating, distributing, and promoting valuable content to attract and engage target audiences.

Social Media Marketing

Understand how to leverage social media platforms to build brand awareness, engage with followers, and drive website traffic.

Email Marketing

Learn how to build and segment email lists, create effective email campaigns, and analyze email marketing metrics

Paid Advertising (PPC):

Explore the fundamentals of pay-per-click (PPC) advertising, including Google Ads, Google analytics, and display advertising.

Digital Marketing Strategy:

Develop comprehensive digital marketing strategies that align with business goals, target audience needs, and industry trends.

ChatGPT and Canva

Learn using AI based tools such as ChatGPT and Canva. Get trained in its applications and usage.

Course Durations is 6 months